Introducing Amazon Marketing Stream integration for automated dayparting and customizable hero cards.
New Features
1. Amazon Marketing Stream Integration
Near real-time data delivery with automated dayparting based on budget utilization and ACoS.
- Campaigns exceeding 90% budget utilization pause during highest ACoS hours
- Campaigns below 90% utilization restore previously paused hours
2. PPC Manager Customization
- Choose metrics for hero cards with new PPC RoAS metric
- Save and load metric option sets
- Save graph options between sessions
3. Marketplace Insights (Closed BETA)
Benchmark KPIs against category medians and top performers for brand awareness, engagement, and conversion.
4. Revised Hop Tours
Comprehensive interactive walkthroughs with 'Take the Tour' button always visible.
