As Q2 comes to a close, we're happy to share some exciting new updates including the BETA launch of our AI-powered chatbot.
New Features
1. OzO: AI-Powered Chatbot (BETA)
OzO assists with questions about Amazon advertising and app functionality, directing you to relevant knowledge resources.
2. Expanded DSP Reporting
New metrics include Add To Shopping Cart, Measurable Impressions, Add To Watchlist, Off Amazon CPA, and Off Amazon ERPM.
3. RAS Campaign Editing
Edit Total Budget, End Date, Bid Strategy, Min/Max Bid, Campaign Name, and Negative Keyword Creation.
4. Increased Notes Character Limit
The 'Manage Notes' section now supports 512 characters across all entities.