This release brings Amazon's budget rules integration and launches the Walmart Advertising Tool (BETA).
New Features
1. Amazon Budget Rule Implementation
Create and manage budget rules within PPC Manager without going to Seller Central.
- Schedule-based rules: Increase budget during specific time frames
- Performance-based rules: Increase budget based on ROAS, ACoS, CTR, or CVR
2. Sponsored Products V3 Integration
Full integration with SP v3 Services for optimized performance. SP v2 has been deprecated.
3. Walmart Advertising Tool (BETA)
New platform for Walmart advertising with PPC Manager, graphs, and charts.
- Launch Sponsored Products and Sponsored Brand campaigns
- Filter, sort, and save filter sets
- Trends and Comparison charts
