Leading the way is the Sponsored Brand launch flow, allowing users to launch SB Campaigns with an intuitive interface.
New Features
1. Campaign Selection Screen
New screen listing all campaign types: SP, SB Video (Store/Product Detail), SB Headline (Store Spotlight/Product Collection).
2. Sponsored Brand Video Launch Flows
- SB Video, Store: Drive traffic to your online store with 5-step launch flow
- SB Video, Product Detail: Guide customers to product information pages
3. Sponsored Brand Headline Launch Flows
- Store Spotlight: Top-of-page banner with logo, headline, and products
- Product Collection (New Page/Store): Feature brand with curated landing pages
4. Creative Assets Library
Upload and manage SB/SD creatives with tagging and filtering capabilities.
5. Brand Metrics Reintroduction
Comprehensive view of brand awareness, engagement, and sentiment metrics.
6. Theme Targeting Edits
Edit theme-targetings and add bids manually on the Targeting tab.