Release Notes

Stay up to date with the latest features, improvements, and updates to the Sellozo platform. We're constantly improving to help you optimize your Amazon advertising.

July 2025

Sellozo Release Notes July 2025

Introducing Sponsored Display campaign launch flow, Autopilot keyword seeding, Event/Order toggle for charts, and enhanced negative targeting.

Sellozo Release Notes June 2025

BETA launch of AI-powered chatbot OzO, expanded DSP reporting metrics, RAS campaign editing, and increased notes character limit.

AI chatbot 'OzO' (BETA)

Expanded DSP metrics

RAS campaign editing

May 2025

Sellozo Release Notes May 2025

New performance metrics for SB/SD campaigns via V3 API, restructured Autopilot launch flow, and Sponsored Display support in Campaign Studio.

V3 API metrics for SB/SD

Restructured Autopilot

Search Query Performance

March 2025

Sellozo Release Notes March 2025

New 'What's New' section, key performance metrics in ProductVu, bulk budget rule management, and RAS campaigns reporting.

'What's New' section

ProductVu metrics

Bulk Budget Rules

December 2024

Sellozo Release Notes December 2024

Updated reporting system with new financial metrics, redesigned Autopilot with educational guides, and enhanced annotations interface.

New financial metrics

Redesigned Autopilot

Enhanced annotations

October 2024

Sellozo Release Notes October 2024 (Part 2)

Self-serve plan returns with new tiers, annotations for all entity types, keyword groups targeting support, and hourly RoAS in dayparting.

Self-Serve Tiers

Entity annotations

Keyword Groups

October 2024

Sellozo Release Notes October 2024

Creative Assets library for SB/SD campaigns, budget overflow opt-out, dayparting CSV download, and new placement multiplier filter.

Creative Assets library

Budget overflow opt-out

Dayparting CSV

August 2024

Sellozo Release Notes August 2024

Sponsored Brand launch flows for all campaign types, Creative Assets library, Brand Metrics reintroduction, and Theme Targeting edits.

SB Video launch flows

SB Headline flows

Creative Assets library

May 2024

Sellozo Release Notes May 2024

Snowflake data platform upgrade, SB v4/v3.2 services integration, Smart tags for ASINs, and Autopilot launch from PPC Manager.

Snowflake upgrade

SB v4 integration

Smart tags for ASINs

January 2024

Sellozo Release Notes January 2024

Enhanced AutoPilot UI, Event-based budget rules, Brand Metrics launch, and new dayparting algorithm for tent pole events.

Enhanced AutoPilot

Event-based budget rules

Brand Metrics

September 2023

Sellozo Release Notes September 2023

Bulk Placement Multiplier adjustments, SB product ad images, CSV upload for AutoPilot, and Budget Rules edit functionality.

Bulk Placement Multipliers

SB product images

CSV for AutoPilot

August 2023

Sellozo Release Notes August 2023

New AutoPilot optimizer, bulk keyword UI for campaign launch, Bidding Strategy filter, and Client Scripts for Sellozo Optimized campaigns.

New AP optimizer

Bulk keyword UI

Bidding Strategy filter

July 2023

Sellozo Release Notes July 2023

Amazon Budget Rules integration, Walmart Advertising Tool (BETA) launch, and Sponsored Products V3 API integration.

Amazon Budget Rules

Walmart Ads (BETA)

SP V3 API

June 2023

Sellozo Release Notes June 2023

New Client Scripts UI for creating rules directly, CSV upload support, enhanced Repricer functionality, and SP-API notifications.

Client Scripts UI

CSV rule upload

Repricer enhancements

May 2023

Sellozo Release Notes May 2023

Selling Partner API integration, updated BSR ranking chart, Sponsored Display in AMS, and expanded V3 reporting.

SP-API integration

BSR ranking chart

SD in AMS

April 2023

Sellozo Release Notes April 2023

Sponsored Products V3 API implementation, Product Eligibility feature in AutoPilot, and enhanced Repricer bulk upload.

SP V3 API

Product Eligibility

Client Scripts rules

March 2023

Sellozo Release Notes March 2023

Amazon Marketing Stream integration for AI Dayparting, hero card customization, and Marketplace Insights (Closed BETA).

AMS integration

AI Dayparting

Hero card customization

May 2022

Sellozo Release Notes May 2022

Launch of Sellozo AutoPilot, keyword transfer across campaign types, significant UI/UX evolution, and Amazon Advanced Partner status.

Sellozo AutoPilot launch

SB Keyword Transfer

Amazon Advanced Partner

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