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Amazon Launchpad

Amazon Launchpad is a program designed by Amazon to support entrepreneurs and startups by providing helpful information to showcase their products to millions of Amazon customers. Amazon offers marketing, insights, and global infrastructure.

This program is open to everyone. Amazon welcomes all entrepreneurs and brand owners that believe they have unique and innovative products. If you already sell on Amazon, you still have an option to be apart of this, you must fill out an application and Amazon will get back to you within 7-10 business days with a response.

Amazon has an entire section dedicated to Amazon Launchpad. You can view it by clicking here. The homepage includes

  1. Today’s Deals

  2. Upcoming Deals

  3. Missed Deals

  4. Shop by Category

  5. New Releases

  6. Collections

  7. Brands to Watch

And much more.

Different Aspects of Amazon Launchpad

Watch and Shop

Watch and Shop is one of the most popular sections on Amazon Launchpad because it’s a place for sellers and entrepreneurs to showcase their product with a short description and a video.

amazon launchpad

As Seen on Shark Tank

This section is a collaboration with the show Shark Tank. if you are unfamiliar with what that is, it is a show where entrepreneurs display their product to 4 investors and the investors get to choose who they want to fund. Now this section may not be relevant to you, but it may help to know about it to see what kind of competition your product could be up against.

amazon launchpad


The Kickstarter section is a section that is dedicated to items that were started on the platform Kickstarter. So if you have products on Kickstarter, this is a category you could shoot for.

amazon launchpad

Amazon Launchpad Hall of Fame 

There isn’t a clear description of this category, but my guess is this where the ‘older launchpad releases’ or ‘rising’ products are. There is only 213 results on this page and the ratings on these products range from 3-5 stars. If you look at the image below, when you click on this category it will show you ‘Amazon Launchpad featured former startups’ in the search bar.

amazon launchpad

As an Amazon Launchpad member you can look forward to:

  1. Onboarding Support

  2. Marketing Services

  3. Brand Growth

Amazon states that getting started can be done in 3 easy steps:

  1. Apply

  2. Fill out our Amazon Launchpad application form as the first step to joining our program. Our team will respond to your application within 7 to 10 business days.

  3. Create a Listing

  4. We help guide you through the process of opening your Amazon account, creating new items, updating your detail pages, and more.

  5. Scale and Develop

  6. Once launched, investing in your product is essential to success. Optimize your detail page content and leverage the Amazon platform for running deals, advertising, and more.

Amazon Launchpad Program Benefits 

Like mentioned above, you will get onboarding support. This support includes e-learning courses, brand consultation services, webinars and much more according to Amazon’s website.

Launch Marketing Package 

After you get your application approved and you fill out your detail page criteria correctly, you are eligible to launch a marketing package to drive traffic. This package includes:

  1. Placement on Amazon Launchpad home page

  2. Placement on Amazon launchpad category page

  3. Placement on new releases category page

  4. Email marketing

Ongoing Opportunities

By being apart of the Amazon launchpad program, you are eligible for ongoing opportunities throughout the year. You are eligible for:

amazon launchpad

You can click here to get started.

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