We're excited to share the latest updates rolling out in Sellozo this week! This release is packed with new features and refinements designed to make campaign management more intuitive, targeting more precise, and reporting even more actionable.
Here's what's new:
Smarter Negative Targeting Tools
Managing negative targets just got a serious upgrade. We've overhauled the interface to make editing statuses faster and easier, without navigating away from the screen.
Why We Love It
- Inline editing for faster updates
- Bulk status changes with a single click
- Cleaner interface with simplified workflows
"We streamlined this workflow to give sellers more control with fewer clicks. It's all about reducing friction where it matters most."
Keyword Targeting in Autopilot Launch Flow
Autopilot just got more powerful. You can now add keywords (alongside ASINs) when launching Autopilot campaigns, giving you more control right from the start.
Why We Love It
- Adds flexibility to Autopilot without losing automation
- Mirrors the ease of keyword selection in Sponsored Products
- Helps ramp up new campaigns with better targeting from day one
"Adding keyword support in Autopilot gives advertisers the best of both worlds: automation and precision. It's a major unlock."
Expanded ASIN Targeting Support
We've added support for Amazon's Expanded ASIN targeting (ASIN_EXPANDED_FROM), allowing you to broaden reach to product-related targets directly within Sellozo.
Why We Love It
- Expands your ad reach to relevant products
- Full visibility in targeting and reporting tabs
- Complete activity logging for transparency
"This new targeting type helps brands tap into high-relevance audiences they might have missed before."
Genre-Based Targeting Refinements
Genres are now a part of your targeting toolkit! Building on Amazon's refinements API, you can now filter audiences by genre in addition to other advanced categories like age, brand, and price.
Why We Love It
- More precise audience targeting
- Adds a new layer of strategic segmentation
- Great for products tied to entertainment, books, media, and more
Event/Order Toggle in Dashboard & ProductVu Charts
We've added a toggle that allows you to switch between order-based and event-based data in the Dashboard and ProductVu charts, providing more control over how and when performance insights are evaluated.
Why We Love It
- Essential for accounts impacted by Amazon's DDBR policy
- Event data shows immediate purchase activity, even before order data settles
- Helps maintain reporting accuracy for recent activity
- Adds flexibility in how you view and act on performance
"This feature is a game changer for sellers navigating DDBR reporting delays. Event data gives you a near real-time look at what's happening—so you don't have to wait for Amazon's data to settle."
Note: Order data must settle through Amazon, which can take 7–8 days, up to 30 days, or more. Event data offers faster insight but may shift slightly due to returns and refunds.
Sponsored Display (Image/Video) Campaign Type Now Supported
Sellozo now supports a new campaign type: Sponsored Display (both image & video). This is part of Amazon's visual ad experience expansion.
Note: This release includes a single SD launch flow, with more variations planned for future updates.
Plus: Under-the-Hood Improvements
In addition to the feature releases, we've made performance optimizations, backend updates, API call reductions, and interface polish to improve your overall Sellozo experience. You'll notice a smoother, faster platform across the board.
"You might not see all of these changes, but you'll feel them. The app is leaner, quicker, and more responsive."
Final Thoughts
These updates are all about giving you more flexibility, deeper insights, and easier workflows—so you can spend less time managing ads and more time growing your brand.
As always, if you have questions, we're here to support you.
Always On. Always Optimizing.
