Advertising on Amazon isn't optional anymore — it's the engine that drives growth. The real question is: How should you manage it?
Many sellers weigh two paths: hiring an agency or managing campaigns themselves. At Sellozo, we see it differently: you don't have to choose between them. With both a Self-Serve Software Solution and Managed Services, you can pick the approach that fits your goals and resources.
The Case for Agencies
An Amazon PPC agency can be a valuable partner:
- Expertise – Dedicated specialists who understand Amazon's nuances.
- Time savings – Hands-off campaign setup and ongoing management.
- Strategic input – Some agencies also support creative and brand-level planning.
But agencies often come with trade-offs: percentage-of-spend pricing, less transparency, and slower pivots when changes are needed.
The DIY Route: Self-Serve with Sellozo
Some sellers prefer to stay in the driver's seat. Our Self-Serve platform makes DIY campaign management realistic — and effective. With Sellozo, you get:
- Automation that works for you – Daily bid adjustments and keyword testing.
- Campaign Studio – Build and visualize structures that maximize performance.
- Clear reporting – Financial dashboards and product-level data that Amazon doesn't provide.
- Flat pricing – No % of spend, just predictable monthly costs.
This option is perfect for sellers who want full control and transparency, with powerful automation doing the heavy lifting.
The Managed Option: Sellozo + Expert Account Managers
For sellers who want a hands-off approach without sacrificing transparency, Sellozo also offers a Managed Service. This combines the best of both worlds:
- Real human expertise – Your dedicated account manager develops strategy and fine-tunes campaigns.
- Powered by Sellozo software – Every decision is backed by data, automation, and reporting you can actually see.
- Full visibility – You always have access to the same dashboards and reporting as our self-serve users.
Unlike traditional agencies, you get expert guidance and the transparency of Sellozo's software — no black box, no inflated fees.
Which Path Is Right for You?
- Prefer full control? Self-Serve with Sellozo puts advanced automation in your hands.
- Want an expert partner? Our Managed Service delivers agency-level support powered by the same smart software.
Either way, you're building on the same foundation: Sellozo's powerful Amazon advertising platform.
