Sellozo Blog
Expert insights, strategies, and updates to help you succeed with Amazon PPC advertising.
Post-Cyber 5 Check-In: What 2025's Big Amazon Events Really Delivered for Brands
Looking at 2025's Prime Day and holiday results, the answer for many Amazon brands is yes—but the wins didn't always show up where (or when) you'd expect.
Reading the Signs: What Your Prime Day Data Says About Your Cyber 5 Strategy
Prime Day is the warm-up. Cyber 5 is the main event. If you ran campaigns in July, you already have valuable signals hiding in your Prime Day data.
From Auto Campaigns to Manual Mastery: When and How to Make the Switch on Amazon
Auto campaigns are like training wheels for Amazon PPC. Here's how to know when you're ready to take control and how Sellozo helps make the transition seamless.
The Q4 Countdown: What Amazon Sellers Should Be Doing Now to Prepare
Q4 is make-or-break season for Amazon sellers. Between Black Friday, Cyber Monday, and the holiday rush, competition skyrockets — and so does opportunity.
Post-Prime Day Recovery Checklist for Amazon Sellers
How to turn your Big Deal Days momentum into long-term growth. A week after any major Amazon sales event, it's time to regroup and optimize.
Amazon's New AI Tools Are Here — But Are They Enough?
Amazon just dropped a wave of AI-powered tools for sellers. But here's the catch: these tools still focus on telling you what's happening, not helping you act on it.
The Recap: News for Amazon Sellers | Edition 22
Amazon never stands still — and as a seller, neither can you. Here's your recap of the top 5 updates shaping the Amazon landscape right now.
How to Build a Profitable Amazon Advertising Strategy from Day One
Advertising on Amazon isn't optional anymore. But here's the challenge: it's easy to spend money, and much harder to make it profitable.
Stop Chasing Clicks: How to Optimize for Profitability, Not Just Traffic
Clicks feel good. They make dashboards light up and graphs trend upward. But here's the truth: clicks don't pay the bills — profitable sales do.
Amazon Advertising Management: Trends Sellers Can't Ignore This Year
Amazon's advertising landscape is evolving faster than ever. For sellers, that means what worked last year may not be enough this year.
Amazon PPC Agency vs. DIY: Which Is Right for Your Business?
Advertising on Amazon isn't optional anymore — it's the engine that drives growth. The real question is: How should you manage it?
The Recap: Amazon Seller Updates Summer 2025 | Edition 21
Key changes every seller must know. From star-only feedback to AI-powered product data and FBA storage changes.
Understanding Amazon's Dynamic Bid Settings
Amazon's Dynamic Bidding system is a key feature for optimizing PPC campaigns, but choosing the right bidding strategy can be tricky.
Built to Scale: 3 Non-Negotiable Principles for Growth in an Inconsistent Ecommerce Landscape
Consistent growth in ecommerce isn't about luck—it's about clarity, awareness, and timing. Here are the three principles we follow to build durable, scalable success.
New Feature Release: Smarter Targeting, Faster Insights, and Enhanced Workflow in Sellozo
We're excited to share the latest updates rolling out in Sellozo this week! This release is packed with new features and refinements designed to help you work smarter.
Sellozo Release Notes July 2025
We are thrilled to announce that the much-awaited Sponsored Display launch flow is finally here making Sellozo one-stop-shop to launch all your campaigns.
Prime Day 2025 Results: A Reality Check for Amazon Sellers
Prime Day 2025 is officially in the books. While Amazon reported over $14 billion in total sales, early reports show a more complex story for individual sellers...
What is PPC Bid Optimization?
PPC (Pay-Per-Click) bid optimization is the practice of dynamically adjusting your bids to reach your advertising goals — whether that's more sales, better profitability, or greater brand visibility.